Bra! Ra! Ra!

Whether you love them or hate them, bras are one of the most popular inventions to ever hit the market, and they are used (and/or burned) by women all over the Western World on a dailiy basis. What would you do if you suddenly had to figure out a new bra size...in order to get a far better fitting, and much more comfortable bra?

Curvy women could soon find a bra revolution making life slightly more comfortable.

Until now, bra sizes have followed a formula devised in America in 1935

For 70 years bra designers have stuck to a formula which decides sizes through measuring under and across the bust.

But now researchers in Hong Kong have come up with a different mathematical equation which they say will produce shapelier outlines and greater comfort for Chinese women. If successful, their bra-sizing system could be adopted across the globe.

They say there are more than 100 key measurements necessary to produce the perfect fit, and bra sizes should be based on a new depth/width ratio - or DWR.

Writing in the International Journal of Industrial Ergonomics, the Hong Kong Polytechnic University team says that a "woman's breast is a very complex 3D geometry" and the existing sizing system may be "inappropriate in the categorisation of breast sizes for bras".

As a result, the report points out, as many as 70 per cent of women in Britain are wearing the wrong-sized bra.

To risque for PBS gives them an A+ in my book...as does anything that involves the amazing Betty Dodson.

Essin' Em

Are you one of the 70% of women wearing the wrong sized bra? Read on!